GRAYKLOUD, founded online in November 2022 by Diksha Kedia, embodies the delicate balance between extremes that we navigate daily. The name itself, a fusion of "gray" and "kloud," symbolizes this equilibrium.

With two distinct divisions, GRAYKLOUD BASICS and WEARABLE ART, the brand caters to diverse tastes. Graykloud Basics prioritizes comfort without compromising on style, using premium fabrics to create versatile pieces suitable for any occasion. On the other hand, Wearable Art transforms original artworks into luxurious, wearable pieces through digital printing, democratizing art and allowing individuals to incorporate it into their everyday lives.

The brand's ethos revolves around personal expression and versatility. Graykloud Basics empowers individuals to mix and match pieces, seamlessly transitioning from casual outings to workout sessions and everything in between. It offers a canvas for personal narratives, encouraging wearers to curate unique looks that reflect their identity.

By combining Basics and Wearable Art, Graykloud introduces a fresh perspective to the Indian fashion scene. It strikes a harmonious balance between making a statement, offering exclusivity, and ensuring comfort, instilling confidence in wearers to seamlessly integrate the brand into their wardrobes.

Graykloud's commitment to sustainability is evident in its small-batch production, ensuring exclusivity while minimizing environmental impact. Drawing inspiration from sport and streetwear trends, the brand's silhouettes offer a contemporary twist to traditional fashion, garnering attention in the global industry.